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Content marketing has grown to become more essential for any business than ever before. It involves a high level of work beyond just great content creation for content marketing to work. Obviously, content created has to be marketed so as to reach the desired audiences.
So, to help you streamline the content marketing process, I have done a lot of research and here are 4 SEO tools that will greatly help you improve your content marketing strategy and better the position of your business for growth.
1. Squirrly
This is a WordPress SEO plugin, that lets you do all the keyword research for your content right in your post editor.
If you aim to write content that is both human and SEO human friendly, this great tool is for you. The tool not only lets you optimize your content, but it also lets you keep track and measure the success of the content you have optimized.
The keyword research tool on the dashboard helps you to find the most relevant keywords for your articles. The tool also finds the keywords that are used by your competition based on the exact specific keyword you entered.
By use of those keywords, you can craft good SEO optimized content that will get you higher ranks.
2. Ahrefs Content Explorer
One great way of creating great amazing content is to search and find the most shared content to social sites in your niche, try reproducing the same for yourself and follow its structure.
Ahrefs Content Explorer helps you do exactly this.
By using this tool, you can discover the top-performing content in your industry in terms of social shares the content has, get to see the set keywords that have been used in the content, and then model the same type of content by crafting your own similar content around the same topic.
This will enable you to come up with better content that will produce similar results or outperform the competition.
Ahrefs Content Explorer is pretty easy to use - all you need is to just enter your keywords into the search bar on the dashboard and the content explorer tool will list out all of the most shared content based on the keyword you have entered.
3. Google Trends
Google Trends helps you determine the popularity of a given search term over a certain period of time. Google trends shows how people search for a keyword and the location where the search term is most popular.
The google trends tool helps you in your keyword research.You will be able to determine the keywords that are best for your content strategy and the region you should target. Google Trends also has other many search-related features that can be very useful for content marketers.
4. Google Keyword Planner
Even though the Google Keyword Planner tool by google is mainly associated with SEO and pay-per-click advertising, you can also use it to enhance your content marketing strategy.
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