A SIMPLE GUIDE TO KEYWORD RESEARCH

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Keyword research is a very important, high return and very valuable technique in the  search engine marketing field. Being ranked for the correct keywords can simply break or make your blog or website. By doing a lot of research on your market or topic, you can not only learn and understand which phrases and terms you should target with SEO techniques but also understand key concepts about your customers as a whole.

By doing keyword research, it's not just about getting search visitors to your site, but also getting the right kind of visitors. The kind of visitors that will generate revenue for your business. The importance of this knowledge obtained from keyword research cannot be overstated. By use of keyword research you can be able to predict future shifts in demand and thus respond to the changing market condition by producing the services, products and content that the web searchers are constantly looking for. In the history of content marketing, there has never ever been such a low barrier such as keyword research to entry in understanding the needs of consumers in almost any niche.

Understanding Long Tail of Keyword Demand

For example, let's assume that you own an online store that sells shoes. It would be very good for your business if you would rank number one for the keyword - shoes. But in reality, these very popular keyword search terms actually make up for less than 30 percent of the keyword searches that are performed on the web. All the remaining 70% are in the long tail keyword search terms.Long tail keywords contains  millions of unique searches on search engines that might be conducted a couple of times in any given day. When taken together, these searches comprise of the majority of the world's search traffic volume.

One other very important lesson that Denver Search Engine Marketing have learned in the world of keywords today is that the long tail keywords often convert better in sales. This is because they catch people later in the buying cycle. For example; If a person searches for "shoes" is probably just browsing the best shoes in the market today but not ready to buy.
On the other hand, if someone searches for the long tail keyword - best price on Nike Air size 13 - practically is ready to buy the shoe.Understanding the demand search curve is very important.

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