Social Media Marketing for Dentists - How to Grow Your Practice Using Social Platforms

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In dentistry, social media is used to connect with patients and prospective clients in a personal way that isn't always available through other means. It presents the opportunity for dentists to build trust and awareness by providing useful information, responding to questions from potential patients and engaging in real conversations rather than selling their services.

In a sense, social media is a way for dental practices to tell their story through pictures and videos rather than words on a page.

Social media platforms are constantly evolving, making it difficult for healthcare professionals—including dentists—to keep up with the changes or maximize their presence on them all.

With that being said, let's dive into some of the best social media strategies that dentists can use to gain more traction.

Social Media Marketing for Dentists - 6 Top Strategies to Grow Your Dental Practice

1) Post Quality And Informational Content Consistently

As far as social media marketing goes, content is the name of the game.

There are a few different schools of thought on what types of content to post, but most experts recommend publishing high-quality (i.e., engaging) visual, textual and video content that informs your followers about dental health topics.

This helps build trust because you're showing them that you're an authority on dental issues by providing useful information. You don't want to simply post links back to your website; rather, aim for informative blog posts (like this one!) or videos that will give people value without having to leave Instagram!  

And since people love visuals, photos and videos always perform better than plain text posts—especially when it comes to engagement.