My Web Dev Girl

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You deserve a marketing plan that is going to work for you. 

What goes into a successful online marketing plan?

PUBLIC RELATIONS AND INFLUENCERS

Signing up for HARO and sending out PR articles are two of the best ways for companies to gain trust and credibility quickly. Picking the right influencers to guest blog on your website or to share your product to their following will help your company get exposure fast and with less effort than managing your own social media accounts.

ANALYTICS REPORTING

Data analytics help you understand if online advertising is working or not. One way to measure the success of online marketing is to count how many leads came in at the end of the month and how many of those became customers. Data analytics also allows you and your marketing team to make educated plans for improvement for future marketing plans.

SEARCH ENGINE OPTIMIZATION 

There are two types of search engine optimization (SEO), onsite and offsite. Onsite SEO is finding keywords and then adding these to your site so that people can find you on Google. Off-site SEO is getting bigger more reputable websites linking back to you. Both play a very big role in getting your website selling for you.

PAID PER CLICK ADVERTISING 

BLOGS

SOCIAL MEDIA

ENGAGEMENT 

LANDING PAGES 

GRAPHIC DESIGN AND VIDEOGRAPHY 

NEWSLETTERS

The Price of Digital Marketing

There are two ways digital marketing agents are compensated; retainers or commission.

Who retainers make sense for.

If you are super busy, want minimal communication with your agent, let’s say once per month, need to be hands-off, dislike being online ever, then paying a retainer makes the most sense for you. You can expect to pay from $500 to $2,500/mo. This price range will get you the management of one account to all the possible online social accounts and website optimization.

Who commissions make sense for.

If you prefer paying for marketing after you get paid, then a commission is a good option for you. This requires you to be more hands-on, and you can expect to speak with your agent once a week or more. Expect to pay anywhere from 3-30% commission or a set amount per lead, even if the sale doesn’t go through. Your agent will create a lot of content to publish on multiple social platforms and work on search engine optimization.